GrowthWheel Training: Identify & Focus on the Right Customers
Description
Join a group of fellow entrepreneurs, small business owners, and Program Manager, Thea Jordan for this Online workshop on putting together the ideal customer portfolio for your business!
Explore the options of approaching new markets and segments, find your core customer groups, and decide how to adapt your products to them.
The purpose of this workshop is to:
•Review your current and future customer portfolio
•Get to know your core customer segments and discover their needs, habits, and ways of thinking
•Explore how to adapt your products and services to your favorite customers
•Make an action plan for improving your customer portfolio
When the workshop is over you will walk away with:
•A toolstack to work on your customer portfolio
•A 30-60-90 Days Action Plan for your next steps
•Ideas and feedback from other entrepreneurs
This workshop is for startup and growth companies in all life stages and within all industries. Please bring a laptop and charger for this class, if you need to borrow a device, please reach out to thea@idahowomen.org. The instructor will send out a link to access your business profile in GrowthWheel.
Prior to the class, please log in and create your account so Decision Sheets can be loaded into your profile.
Workshop Take-Aways GrowthWheel Decision Sheets:
Customer Segments —Map market segments and niches
Favorite Customers —Focus on the most valuable customers
Customization —Adapt products, services, and communication
Lead Generation —Add up the expected inflow of leads
Customer Persona —Understand your customers better
GrowthWheel Frameworks:
Customer Segments —New customer segments and niches
GrowthWheel Articles:
The Best Customers
Event Date:
08-10-22
Event Time:
12:00 PM - 03:00 PM MST
Location:
Zoom
Contact Person:
Thea Jordan
(phone: 2089961571)