Event Name:
Your Marketing Stats Are Lying About ROI: Attribution By Identifying Customers
Description
Let’s be blunt: Your marketing measurement is wrong.
Not because your tools are bad…but because they don’t know who your customer is.
When the same person shows up as:

• an email subscriber
• a paid search click
• a retail buyer
• an Amazon order

…you lose the ability to measure anything accurately.

This free webinar shows:

• How attribution actually works in the real world
• Why identity matters more than algorithms
• How leading brands measure channels others can’t
• Solutions for mid-market retail / ecomm / wholesale brands without an enterprise budget

If you’re making budget decisions off ROAS you’re likely over-investing in the wrong channels.
Come learn how to get a system that gives you numbers you can trust for your growing mid-size retail, wholesale, and/or ecommerce brand!

USA Today Press Release, AP News

Speaker Info: Dean Wynkoop is the Technical Co-Founder of Retlia, coveted speaker worldwide on retail data, and former Director of Data Science at Cabela’s, where he spent 25 years building advanced retail data warehousing, marketing attribution, and analytics systems. His work helped pioneer customer 360 analytics, cross-channel attribution, and large-scale retail reporting used across ecommerce, retail stores, and marketing operations.
Event Date:
05-28-26
Event Time:
10:00 AM - 11:00 AM MST
Location:
https://attendee.gotowebinar.com/register/4177317807715105114?source=ITC
, ID
Contact Person:
Nick Wynkoop
(phone: 2082600594)
Details:

Live online webinar (free to attend)

Date & Time:
May 28 at 10:00 AM MST
 

Primary audience:

• Midsize retail, ecommerce, and wholesale executives
• CMOs and marketing leaders
• Ecommerce and growth teams
• Data and analytics leaders evaluating attribution and ROAS accuracy

Format:

• Live digital webinar with Q&A
• Online attendance from anywhere
• Free registration required

Topic:
Why marketing attribution and ROAS reporting are often misleading for midsize retail, ecommerce, and wholesale brands, and how to fix it with better marketing measurement and customer identity resolution.

What we’ll cover:

• Why Google and Meta often overcount ROAS
• How attribution breaks across retail, Amazon, wholesale, and offline sales
• Multi-touch attribution vs matchback and lift analysis
• Why customer identity is critical for accurate measurement
• How midmarket brands can use a data warehouse to unify and validate marketing performance

Links:
https://attendee.gotowebinar.com/register/4177317807715105114?source=ITC